This page is for Registered Reseller Partner Onboarding to Confirm Your Certification
Certified Partner-Reseller Onboarding
Welcome — you're approved
Welcome to the Partner-Reseller Program
Review your onboarding walkthrough below, book your onboarding session, then sign your partner agreement to complete certification and unlock your tools.
Your next steps are at the bottom of this page.
The model
You're the seller. We're the supply and the data.
You buy wholesale
Bulk barrels move DSP-to-DSP by transfer in bond — to your distillery or a co-packer you name.
You set the price
You resell to your private-label customers at your number. Your cost stays private; your margin is yours.
We power the pitch
Every barrel carries VRV™ valuation and a full profile — branded to you, so you close without giving away samples.
How you earn
Your margin is the spread you build
Your wholesale cost
What you pay Victory Spirits. Never shown to your buyer.
Your resale price
The number you quote your private-label customer.
Your margin
100% of the spread. No referral split, no claim on our margin.
What certification unlocks
Your partner toolkit
White-Label Quote Builder
Browse live inventory, pick up to 10 lots, and generate a branded quote in your name — no Victory Spirits prices anywhere.
VRV™ valuation reports
Every lot documented on the VRV standard — age, mash bill, warehouse and tasting profile. The evidence that replaces a sample.
Live marketplace access
The full Barrel Lab inventory, updated continuously, so you always quote from what's actually available.
Your partner portal
A private login to your tools, plus optional customer registration for channel protection.
The differentiator
Data that closes without a sample
"Send me a barrel sample to taste" is the usual move. A branded VRV™ report gets your buyer to commitment first — valuation, age, mash bill, warehouse climate and tasting profile, documented and carrying your name.
- Prices never appear — only the VRV standard
- "Prepared by your firm, powered by Barrel Lab™"
- Sample only after an LOI or deposit, on your terms
The agreement at a glance
What you're agreeing to
Licensed DSPs only
The program is for distilleries buying bulk for their own private-label customers.
Transfer in bond
Barrels move to your DSP or a co-packer you nominate — process unchanged from today.
You set your price
Your resale number is yours; our wholesale is your private cost.
Confidentiality
Mutual confidentiality and non-circumvention protect both sides.
No public quotes
Quotes and platform pricing stay private — not posted or shared publicly.
Optional MNDA
A standalone mutual NDA is available as a second signature if you want it.
Full terms are set in your partner agreement, VS-RESELLER-2026-001. This is a summary, not the contract.
Your customers
Your relationships stay yours
Registration is optional
You're never required to share your customer list. Registering a buyer is your choice — and we never decline one.
Protected under NDA
A registered account is covered by the mutual NDA. We won't solicit it, share it, or add it to our outbound.
Pricing-exposure flag
If a buyer you register may already have seen platform pricing, we'll flag it before you quote — best-efforts, so you're never blindsided.
From approved to active
Your path to certification
Apply
You submit your DSP and details.
Approve
We verify your permit and approve you.
Onboard
Review this walkthrough and book your session.
Sign & certify
Sign your agreement and we certify you.
Unlock
Portal, Builder and marketplace open.
Your next steps
Two steps to get certified
Book the session where we set up your first quote together, then sign your agreement to complete certification.
Step 1
Schedule your onboarding session
A 30-minute Zoom to walk through the platform together, answer your questions, and build your first branded quote.
Book your session →Step 2
Sign your agreement to get certified
Review and e-sign your Certified Partner-Reseller Agreement. Signing is what completes your certification and unlocks your tools.
Review & sign the agreement →Schedule
calendly.com/michaels/zoom
michael@victoryspirits.com
Barrel Lab
Text (502) 754-3480 · Call (678) 578-7204