Just the Help You Need Now
to create new revenue and profit streams
The Help You Need
Advisory, fractional or project services.
Drive Retail Sales
Strategy, Creative, Managed and Measured.
New fill or mature
More inventory and mash bills now available.
Invest in Bourbon
Finance Bourbon for 24, 36 or 48 months with IRR estimates from 66% to 125%.
Next Event
First Friday of each month
1:30 AM – 1PM ET
The global pandemic is causing distress which is creating opportunities for those with vision, resources, leadership and access to a network of experience and a network of drinks industry professionals.
Our partners and our experience network help spirits brands, producers, and suppliers identify, respond, and capitalize on new market dynamics and opportunities.
Join Our Professional Experience Network
New ways to help and new ways to grow.
How can we help you?
You may be a start up who recently launched a new product and is now ready to expand into new markets and trade channels.
You may be a wholesale buyer with a need for quality bulk spirits at new fill prices, or mature inventory.
Backed by our curated network of trusted distillers, The Victory Spirits Marketplace offers access to high-quality bulk spirits, by the barrel or by the gallon.
You may be a producer or emerging brand that can capitalize and grow quickly amid a changing competitive landscape.
You may be a brand owner (or acquirer) seeking guidance to help turn-around a distressed brand(s) to reposition and re-ignite.
You may be an established supplier, with fewer accounts who needs to pivot to capture new revenue in new markets.
You may be an investor looking for market alternatives with higher IROI.
Consider The Bourbon Bond Investment program that finances new fill bulk barreled bourbon and own the profits when it is sold to brands as mature product to be bottled.
Or you may simply benefit from an outside perspective to take a fresh look at your spirits related business for increased sales, distribution, direct to consumer pull.
This is also creating new business and investment opportunities for those who are able to act now.
Higher costs, shortages, delays all come amid increased demand for products as we try to emerge from the pandemic. The impact is widespread across the industry. Creating growth opportunities amid supply chain strain and uncertainties.
Demand for sourced bulk spirits is way up. Even major producers are seeking supply. Investors are increasingly seeing returns on mature spirits. Values are up 20-35% on average and in some cases, 3 year old product is selling for what 5 YO product was previously sold at. Read more: The Bourbon Bond.
It’s estimated that up to 40% of smaller distilleries in the US will not survive, which creates an urgency for all brands to embrace digital activations, as we lead with the March 2020 launch of Joe Louis Bourbon.
See The Proof: Joe Louis Brand Dominates Competition
We all know that sales are what matter, but we also know that to introduce a new brand–especially in the crowded bourbon category–requires a critical volume of consumer engagement.
Victory Spirits Development is sharing third-party proprietary tracking reports as evidence that people are talking, responding and this brand has legs. (just like Joe).
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