Our Team is Your Team

Victory Spirits Development partners to provide strategic and tactical experience for spirits brands, producers, suppliers to capitalize on market dynamics and new opportunities. 

No need for long-term contracts to access our deep and diverse experience to accelerate brand activation, brand growth, and competitive conquest.  Our team provides what you need by mentoring leadership, business planning, sales, marketing, distributor management, financial operations, and funding development

From Start to Finish

 

From funding, brand strategy and product development to route to markete, sales management, sales teams, distribution, key account, financial, operational management–experienced advisory and fractional help wherever you need it.

More experience matters when you need to adapt to survive and thrive.

VICTORY TEAM LEADERS

Michael Shoer

Michael Shoer

Managing Partner

Strategic Marketing, Innovation, and Business Success Experience.

Michael brings innovation and leadership to Victory and growth-oriented clients, leveraging experience in business development, digital marketing strategy, entrepreneurial thinking, and implementation.

Michael is a marketing entrepreneur, 3x start-up founder who brought to market the “ice ball” and promotional ice marketing programs for brands including The Macallan, Absolut Vodka, Celebrity Cruise lines, SLS, Harrahs and Wynn Hotels.

He also helped build CNN as Executive Producer in its formative early real news years.

Victory Spirits Brands serves our partner brands in alignment with Creative Word & Image (cwi.me)  a creative marketing group that since 2004 has supported brands, businesses and professional leaders with strategy, brand story, video concepts, online presence, social marketing and digital advertising.

Mark Dean

Mark Dean

Fractional CMO/COO

Spirits Brand Development and Project Lead.

Mark offers Victory Spirits clients the experience of extensive brand positioning, strategic and operational plan development, demand generation and profitability success.

Mark’s background in key US trade marketing, brand management and innovation roles at Diageo and Bacardi,  helps level the playing field by bringing big brand building insights that can help craft and emerging spirits brands capture a fair share of market even when the resources available may be limited.

Mark’s enthusiasm for the possible is grounded in deep business development and successful project management leadership experience.

Al Vrooman

Al Vrooman

Fractional National Sales Executive

National Accounts Management, Profitability Specialist.

For more than 30 years, Albro D. Vrooman Ill has been involved in building high-performance sales and marketing teams.  He has played major roles in building initiatives for such iconic premium global and domestic beverage brands as The Macallan, The Glenlivet, Chivas Regal, Captain Morgan, Crown Royal.

As a member of the Executive Leadership Team for such legendary companies as Seagram and Edrington, Al had direct responsibility for successfully delivering Multi-Million Dollar Profit Plans, Global Initiatives, USA Distributor Management, Strategic Account Development and National Retailer Network Connections and Partnerships.

 

Greg Pierce

Greg Pierce

Fractional Sales and Distributor Liason

Supplier, Bulk Sales, and Product Placement Experienced.

Experienced sales, distribution leader in the wine and spirits industry. Greg is well known in the industry as the founder and President of Black Water Barrels in South Carolina–a leading supplier of barrels to distillers, brewers and wine makers worldwide.  

He brings deep industry relationships and sales and distribution experience to clients in need of selling, bulk sourcing and product placement in wholesale networks.

David Sinyard

David Sinyard

Business Funding/Broker-Dealer

Funding, Investments, Mergers, Acquisitions Services.

David Sinyard advises the Victory Spirits partners in evaluating and vetting client funding development needs, determining how best to align with prospective investor objectives. David is Managing Director and Principal of Corporate Finance Associates Atlanta (CFA). He has over 30 years in corporate finance, mergers and acquisitions, investments, operations and commercial real estate. As SVP Corporate Finance & Development for Holiday Inn Worldwide, he evaluated complex transactions requiring a full understanding of valuation of brands, property and potential. He is a registered real estate broker in Georgia and Florida, and is a licensed securities principal highly skilled in structuring financing and investment opportunities.

Arielle Burnette

Arielle Burnette

Social Marketing, Event Management & PR Experience

Arielle specializes in public relations and event development. She is the owner of The Burnette Agency, a group aligned with Creative Word & Image to offer VSD clients a wide range of marketing experience, abilities and resources.  This translates to significant cost savings for our partner brands compared to typical outside agency costs.

Sherman Mohr

Sherman Mohr

Customer acquisition and beverage activation experience

Sherman is a certified Blue Ocean strategist able to help brands think out of the box when it comes to identifying and capturing new market opportunities.

As the Co-Founder and CEO of Shared Spirits, he is joined with Victory Spirits to lead the way in leveraging technology to provide more measurable and effective ways to activate brands in market.

Are you an innovative industry professional? Are you interested in providing advisory or fractional services to business, brands and suppliers to the spirits industry?

Marketing Partners and Agency Collaborators

Ensuring brands have the marketing services they need to scale growth and expand their reach with precision, creativity in alignment with the sales objectives and the market trends. 
CWI serves as the managing agency, for the Victory Spirits Brands client portfolio. Our collaborative agency approach ensures full service, leading edge marketing resources are available to be a part of every brand acceleration plan.

Brand Impact , Marketing Strategy, Content Marketing, Video story and Project Management.

Social Media

Design & Programming

Ambassadors and Events