From barrel to bar,
every stage is a partner.
Barrel Lab™ is the operating layer for American whiskey’s surplus barrel inventory — a wholesale marketplace with valuation, conversion, compliance, and route-to-market built in. We’re seating nine partner panels now.
Rolling RFPs — your 30-day window opens at registrationScan & register
Your window opens; you receive the submission packet.
Initial response
Intent to participate plus a capability outline.
Supporting documents
Permits, certifications, references, samples plan.
Final pricing & capabilities
Your file is complete — panel review begins.
There is no fixed deadline to miss. Panels are seated as complete responses arrive — the earliest complete files are reviewed first.
Choose your category
Co-Packing & Bottling
Qualified conversion projects — dumping, proofing, filtration, bottling — matched to your region and capabilities.
Barrel Storage & Custody
Custody is our routing key. Verified storage partners sit at the center of transactions.
Glass & Packaging
Aggregated, forecastable bottle and packaging demand across brand launches and white-label programs.
Brand Development
Buyers who own liquid and need a brand built around it. The product is real and paid for before engagement.
Creative & Design
Label, packaging, and identity work from brand-to-shelf projects — briefs arrive with liquid specified.
DtC & Retail Platforms
Brands with finished goods, mapped title chains, and compliance resolved — inventory ready to list and ship.
Route to Market
Distributor acquisition and management, account placement, pull-through, and fractional field sales for brands built on Barrel Lab™ liquid.
Marketing & Promotion
Social and geo-targeted campaigns, advertising management, and launch collateral for new brands entering their first markets.
Certified Broker Network
Bulk spirits brokers: list with Barrel Lab™ and share the revenue. Its own program, its own terms.
Legal & Professional Services
Bev-alc and THC attorneys, licensing, compliance, and outsourced accounting — on-call under incremental billable, paid-on-demand terms.
Become a Reseller Partner
Create white-label listing cards with all barrel details and VRV shown — the selling price is up to you. We transact with your client’s DSP through you.
How partners are paid
Buyers fund the front door, so partners never pay to join. Here is how the money moves in each category — the full terms are in each RFP.
No platform fees for your first 90 days after certification, or your first $10,000 in referred business — whichever comes first. During the holiday you keep 100% of every fee shown below.
Nothing to register, respond, or be seated
- What you pay
- $0 — no listing fee, no certification fee. Placement is earned, never sold. Platform fees begin only after your fee holiday.
- Who funds matching
- Buyers pay $500 Premium Access per project to unlock matches, binding quotes and introductions — credited to their next barrel purchase.
You set your price and bill the buyer
- You receive
- Your own rates, quoted in your RFP response, billed directly to the buyer.
- Barrel Lab earns
- A referral fee on platform-introduced engagements — flat or percentage, which you propose in your response.
- Protection
- Platform introductions are protected for 12 months.
Prepaid work, paid out next business day
- Productized work
- $250 consultation · $450 document review · filing packages at published rates. The buyer prepays; you receive 75% by ACH the business day after delivery.
- Scoped engagements
- You quote the work and receive 85%. State and federal fees pass through at cost.
- No receivables
- No invoicing, no collections — the platform carries the payment risk.
Legal fees are never shared
- You receive
- 100% of productized fees ($250 consultation, $450 document review); scoped matters run on your own engagement letter and billing.
- Barrel Lab earns
- A member-side coordination fee and a flat annual panel fee — fixed amounts, never contingent on your fees.
Your spread is your margin
- You receive
- You buy at the single published Barrel Lab™ price and set your own resale price.
- Barrel Lab earns
- Nothing additional — no referral fee in either direction.
Its own program, its own terms
- Revenue share
- Brokers share the margin on barrels they list and buyers they bring. The splits are set out on the broker page.
Summary only. Binding terms, including the fee holiday, are set in each category's RFP and your certification agreement.
How the panel works
- One intake, ongoing flow. Respond once; the platform routes you every matching project after that.
- Confidential both ways. Terms, pricing, and capabilities are never shared across the panel.
- No pay-to-play. Placement is earned on capability, responsiveness, and terms — never a listing fee.
- Projects arrive complete. Specs, custody status, and compliance posture are resolved before work is routed.