Barrel to Bar™ · Direct to consumer
Sell your whiskey direct to the people who drink it.
Mash Networks is Barrel Lab™'s direct-to-consumer partner. Mash runs your online storefront and routes every order through licensed retail and fulfillment partners, so you can reach consumers in more than 40 states without building that compliance yourself.
Barrel Lab™ Premium Access members: the first two months of Mash Networks platform fees are waived. The two months start when you sign up with Mash, and a storefront takes only days to build once your photos and descriptions are ready, so sign up when your bottles are close to ready and the free months cover your launch.
Why go direct
Keep the customer. Prove the brand.
Direct to consumer is the fastest way to show demand before you ask a distributor to carry you.
Own the relationship
See who bought, what they bought and when to reach them again. Licensed partners fulfill the order; the buyer experiences your brand.
Launch without a distributor
Start with a single-barrel release. Use real sales and repeat orders as evidence when you go to wholesale.
Sell where it's allowed
Orders route through licensed retail and fulfillment partners, only in the states where direct shipping is permitted.
Know what's working
Orders, inventory, promotions, support and payouts sit in one system, so each release tells you what to do next.
How it fits
Barrel to bottle to door.
Barrel Lab™ gets you from a barrel to a finished bottle. Mash gets that bottle to a buyer's door.
01 · Barrel
Source the whiskey
Find aged barrels on Barrel Lab™, with a valuation on every listing.
Browse listings →02 · Bottle
Build the finished good
Plan co-pack, label and compliance with vetted partners through Path Forward.
Start Path Forward →03 · Door
Sell direct with Mash
Your storefront goes live and licensed partners fulfill orders where state law allows.
Book your demo →Inside the Mash platform
Built for what happens after checkout.
Book your demo
Send your request. Book your demo.
Tell us about your brand and Barrel Lab™ sends your request straight to Mash Networks.
- Send the form. You get a confirmation with your referral ID, and Mash Networks gets your request.
- Pick your demo time on Mash Networks' calendar and say you are a Barrel Lab™ Premium Access member.
- Premium Access members get the LAB2DOOR code from Mash at sign-up, which applies the two free months.
Barrel Lab™ Premium Access
Try every Premium tool free for 7 days. Already a member? Sign in with your email below.
New here? Start your free trial:
Not a member yet? Try Premium free for 7 days. Questions: text (502) 754-3480 or call (678) 578-7204.
Book your Mash Networks demo
Barrel Lab™ sends your request to Mash Networks and gives you a referral ID. Then you book your demo on Mash's calendar.
Sent the form? Now pick your demo time with Mash Networks and mention Barrel Lab™ Premium Access.
Book your Mash demo → (opens in a new tab)The waiver covers the Mash Networks platform fee for the first two months for Barrel Lab™ Premium Access members, starting at sign-up with Mash; after that, Mash's standard terms apply. Terms are set by Mash Networks and confirmed in your agreement with them. Licensed partners fulfill orders only where state law allows. Mash Networks is an independent company and a Barrel Lab™ partner. Your request is saved by Barrel Lab™ and shared with Mash Networks only with your consent.
Barrel Lab™ researched, charted, and drafted this with AI for the people who own the barrels. Every number traces to a source you can open. We think that is how brands should use these tools: to do the work faster and show it, not to make things up.