The difference between victory and defeat is a great team

Our Core Values

Services & Solutions

Route to Market

Sales & Distribution Development

  • Brand Placement in Wholesale Network
  • Pricing Strategy
  • Distributor Management
  • Distributor Sales Support
  • Key Account Calls
  • Key Account Management
  • Inventory Management and PO Logistics
  • Depletion and ACS Management

Brand Acceleration

Strategy, Structure, Profitability and Market Expansion

  • Funding Development for Growth
  • Brand Strategy and Programming
  • Planning for Profitability
  • Strategic Sales and Marketing Alignment
  • Regional and National Market Expansion
  • Brand and Customer Target Validation
  • Sales Analytics for real-time intelligence

360 Degree Marketing

On Premise, Off Premise and Beyond

  • Brand Story Creative Enhancement
  • Video Creative, Social Content, Design
  • Targeted Digital Activation Promotions
  • Ambassador, Bartender and Cocktail Influencer Programs
  • Online Training for Brand teams, POD staff and influencers.
  • Event Concept, Marketing, Management, Staffing
  • Distributor Events and Tasting Programs

Let's Discuss How We Can Help Your Brand

Choose and day and time to schedule an introductory call so we can learn more about your brand and how we might be able to help you grow it nationally or regionally.

“VSB brings a great deal of experience and business knowledge when it comes to the beverage alcohol industry…a very detailed approach that delivers the sales results needed along with the profitability while remaining fiscally responsible.”

Henry Stow

National Sales Manager, Fat Tuesday

“The Victory Spirits team possesses many skills and these are supported with broad and deep experience in a variety of sales and marketing roles… proficient in developing brand strategy that aligns with the strategic imperatives of the organization and the brand itself and highly adept at creating and executing tactical plans to accomplish the objectives of the plan.“


Bob Ambrose

Chief Operating Officer, Maryknoll

“Myself and all of my colleagues… grew to be better at our positions because of Al Vrooman’s tutelage. We were spread out geographically with varied markets but when Al had his weekly conference calls we were able to learn something from one another. Al was able to take an idea and tweak it to work.”


Buz "Leon" Dabkowski

Liquor, Beer, Wine Specialist, Sales/Leadership/Trainer