Digital Activation is an omnichannel strategy built upon an understanding of the target customer, compelling and actionable content, and interactive and actionable content components that in our play book go beyond the core social video and sharing campaigns, to geo proximity delivery of interactive content across mobile device ad networks.
These are metrics from an interactive social story campaign delivered beyond social across mobile ad networks. The results show strong engagement with action and significant audience retention for the duration of the multi-chapter video. targeting people within proximity to a retail liquor store.
