by Michael Shoer | Jun 13, 2026 | Blog, News, Whiskey Lot Details, Wholesale
At Victory Spirits Barrel Lab, we believe bourbon buying should involve more than a text message, a barrel age, and a price. So naturally, we created a fictional mad scientist to say it out loud. Meet the Barrel Lab™ Professor — the founder’s fictional...
by Michael Shoer | Apr 2, 2026 | Blog
Why Victory Real Value™ Changes How Serious Buyers Think About Barrel PricingWhy Victory Real Value™ Changes How Serious Buyers Think About Barrel Pricing Victory Spirits Development · Barrel Lab™ Intelligence Series · ...
