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Meet The Professor

Meet The Professor

At Victory Spirits Barrel Lab, we believe bourbon buying should involve more than a text message, a barrel age, and a price. So naturally, we created a fictional mad scientist to say it out loud. Meet the Barrel Lab™ Professor — the founder’s fictional...
21% Rye

21% Rye

How 21% rye became the hidden platform behind modern bourbon % Rye Bourbon Mash For most bourbon drinkers, the story starts with the label. For producers, brokers, blenders, and brand builders, it often starts with three numbers: 75 corn / 21 rye / 4 malted barley.70...
Are we there yet?

Are we there yet?

As any parent knows, kids are not always known for their patience, especially on a road trip. “We’re almost there, just a few more minutes,” is the common refrain. In a way, that’s where we are in the bulk spirits market in 2024. We’re...
The Barrel Factor

The Barrel Factor

It’s no secret that the cost of new fill Bourbon today is nearly double what it was four years ago. While the costs of grains, transportation, and utilities are still higher than they were back then, they have stabilized and are even slightly down.  The single...
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