by Michael Shoer | Apr 30, 2026 | Blog, News, Wholesale
How 21% rye became the hidden platform behind modern bourbon % Rye Bourbon Mash For most bourbon drinkers, the story starts with the label. For producers, brokers, blenders, and brand builders, it often starts with three numbers: 75 corn / 21 rye / 4 malted barley.70...
by Michael Shoer | Nov 21, 2025 | Blog, News
This is going to be GOOD! The potential of the current run of 21% Wheated Bourbon is so amazing that we fed the mash, distillation and barrel details into Chat GPT to find out what the future may hold. Here’s a set of tasting notes built around that profile: 75% corn...
by Michael Shoer | Sep 10, 2024 | Blog, News, Wholesale
As any parent knows, kids are not always known for their patience, especially on a road trip. “We’re almost there, just a few more minutes,” is the common refrain. In a way, that’s where we are in the bulk spirits market in 2024. We’re...
by Victory Spirits Development | Aug 18, 2021 | News, Wholesale
Rising Costs and Appreciation Mature Bourbon and American Whiskeys have recently rocketed in value. Barrels 4 Years and older are now selling for rates that are 12-25% higher than seen previously. In some cases, this translates to a month-over-month appreciation of up...
by Victory Spirits Development | Aug 20, 2019 | Blog, News
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