by Michael Shoer | May 23, 2023 | Blog, News, Wholesale
It’s no secret that the cost of new fill Bourbon today is nearly double what it was four years ago. While the costs of grains, transportation, and utilities are still higher than they were back then, they have stabilized and are even slightly down. The single...
by Michael Shoer | Oct 15, 2026 | Blog, News
VICTORY SPIRITS BARREL LAB™MO. 10 · OCTOBER 2026Barrel MarketTrend UpdateMARKET READ: HOLDING FLATAsking prices0%typical move, 136 groupsClearance lots−46%listings, 998 to 540Broker lists8 cutsof 52 lots, none raisedYoung MGP 2–4 yr$721–772a barrel, whatever...
by Michael Shoer | Sep 28, 2026 | The Long Way Back
The Long Way Back · Part 5 of 5 Holding to 2030: The Owner's PlaybookWaiting costs about $65 a barrel a year. Against the spread between a forced bid and fair market value, that is small. Here is the math, by cost basis, and the four rules for the wait. By...
by Michael Shoer | Sep 28, 2026 | The Long Way Back
The Long Way Back · Part 4 of 5What a Barrel Is Worth in a Forced SaleThe same barrel has three prices right now. The spread between the first and the third can exceed everything the barrel has earned since it was filled.By Michael Shoer, Victory Spirits Barrel...
by Michael Shoer | Sep 28, 2026 | The Long Way Back
The Long Way Back · Part 3 of 5 The Fill CurveSeven straight years of filling more than the market drinks, then the biggest cut in memory. It stopped the flood. It has not started the drain. By Michael Shoer, Victory Spirits Barrel Lab™ · The Long Way Back...
by Michael Shoer | Sep 28, 2026 | The Long Way Back
The Long Way Back · Part 2 of 5Who Is Drinking Bourbon in 2036?Fewer Americans drink, and the young drink least. The category is not collapsing, but the next cohort is smaller, and it is reaching for a different glass.By Michael Shoer, Victory Spirits Barrel...
by Michael Shoer | Sep 28, 2026 | The Long Way Back
The Long Way Back · Part 1 of 5 The Glut Is Real. So Is the Gap.Record inventory, consumption off its peak, fills cut hard, prices at cost. The two facts everyone argues about are the same barrels seen from two different years. By Michael Shoer, Victory Spirits...
by Michael Shoer | Sep 28, 2026 | Whitepaper
The Long Way Back · A Victory Spirits Barrel Lab™ Whitepaper When Will the Glut End?When the bulk whiskey market stabilizes, and what barrel owners should do until it does. Every number sourced. No number invented. By Michael Shoer, Victory Spirits Barrel...
by Michael Shoer | Sep 8, 2026 | The Ascent--Coming of Age
In a commodity market, individuality is a defect to be blended away. In a single barrel, individuality is the entire product. As the surplus makes the commodity cheap, the curated single barrel is how you climb back out of it. Most of this market treats a barrel as a...
by Michael Shoer | Aug 21, 2026 | The Ascent--Coming of Age
It’s easy for a marketplace to cast the broker as the villain of an opaque market. That’s lazy, and it’s wrong. Brokers built the only market there was. The question isn’t whether they had value — it’s where that value belongs as the...
by Michael Shoer | Aug 16, 2026 | Blog, News
Banner image pointed at the existing vs-banner-light-2400.png (the -v2 file was never uploaded). -->════════════════════════════════════════════════════════════════════ WORDPRESS / DIVI VERSION (NO DAWN IMAGE) — "The Dawn of a New Day" Use the dawn graphic as the post...
