by Michael Shoer | Jun 30, 2026 | The Ascent--Coming of Age
PROLOGUE -- ISSUE 00 BASE CAMP. Here is the strange fact at the center of this market: a barrel of aging whiskey, an asset that can be worth thousands of dollars and take a decade to make, still trades the way it did fifty years ago. A broker makes a call. A number...
by Michael Shoer | Sep 10, 2024 | Blog, News, Wholesale
As any parent knows, kids are not always known for their patience, especially on a road trip. “We’re almost there, just a few more minutes,” is the common refrain. In a way, that’s where we are in the bulk spirits market in 2024. We’re...
by Victory Spirits Development | Aug 18, 2021 | News, Wholesale
Rising Costs and Appreciation Mature Bourbon and American Whiskeys have recently rocketed in value. Barrels 4 Years and older are now selling for rates that are 12-25% higher than seen previously. In some cases, this translates to a month-over-month appreciation of up...
by Victory Spirits Development | Aug 20, 2019 | Blog, News
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